Marketing Consulting

analyze design create implement

We don't promise Growth. We engineer it.

Custom strategies. No templates.
C
lear positioning. No fluff.

Execution that works in the real world – not just on slides.
Led by people who’ve built things – not just talked about them.
Measured by results – not by how good it sounded in the kickoff call.

Success through personality and expertise

Dag Oellerking
The empathic growth motivator

Dag is the driving force behind our success. He has a unique talent for inspiring people and winning them over. With his enthusiasm and strategic thinking, he has been able to build a team over the years that is unparalleled in the industry. As a result, effektor delivers top-level international results in the areas of consulting, marketing, and implementation.

Dag brings clarity to complex issues and creates solutions that truly help – always with the goal of making the client successful in the long term and growing together in partnership.

Thomas Heinrich
Substance over slogans

Strategy is easy to talk about. Harder to execute.
Thomas Heinrich has 26 years of international experience in marketing and sales – with a proven track record at global players like MONTBLANC, BASF, BLANCO, and ROSENTHAL.

His edge?

Thomas doesn’t just advise. He builds.
As a partner who challenges you – and helps you grow.

His true driver? Not applause. Impact.

Charisma. Experience. Commitment. Authenticity.

Nice words. Only matter if they are true.
Our Core Values:

Charisma

Not “inspiring” on a slide – but people who actually move others.

Experience

Not a buzzword – but decades that translate into results.

Engagement

Not half-in. Fully in. From first idea to final detail.

Authenticity

We don’t spin. We say what’s real – and we do what we say.

Surround yourself with people who drive your growth

Dag Oellerking and Thomas Heinrich are ready to make your visions a reality.
Book a free consultation now and let’s achieve great things together.

Book your free initial consultation now

Client Testimonials

effektor's core competencies

Marketing
Consulting

Marketing Consulting

Marketing with Concept and Strategy.
Understand and leverage modern, efficient digital opportunities.

Web Design

Web Design

Strategic layout.
Focused content.
Built to perform.

SEO

Search Engine Optimization (SEO)

When done right, SEO is the most efficient marketing strategy for almost any industry or business.

Social Media

Social Media

Address your target group in their free time. They are open and have the time to be inspired.

Corporate Design

Corporate Design

A corporate identity that perfectly matches your company opens doors that you want to go through.

Online Shops

Online Shops

An online shop without a concept and strategy is a website with an ordering function. If eCommerce, do it right!

Photo Production

Photo Production

A good photo isn't real, it's optimal. It shows the product or moment as it should be: perfect.

Social Recruiting

Social Recruiting

Reach and attract the best employees quickly and precisely with social recruiting.

Film Production

Film Production

No other medium can compete with the moving image medium in terms of emotionality and authenticity.

Product Design

Product Design

Unique and effective design
makes products a desirable brand.

The digital agency effektor is a design agency and advertising agency with core competencies in strategy, web design,  online shop  development and corporate design. As an SEO agency and online marketing agency, we stand for innovative brand management and successful search engine positioning. Our trademark: As a web design agency, we stand for web design that works and delivers what it’s supposed to: positively shaping the company’s image, addressing relevant target groups, acquiring customers, and sustainably increasing sales and profits.
Click here for our current web design references.
And here you can contact us directly.

MARKETING CONSULTING

Success comes from clarity and focus

A strong brand is not a coincidence, but the result of a results-oriented strategy and well-thought-out communication. effektor Marketingconsulting stands for clear processes, customized system solutions, and sustainable success – for companies that want to be not just noticed, but understood.

Strong brands – from the idea to effectiveness:
Success begins with a clear marketing strategy that makes corporate goals realistic and tangible. Visibility, emotional storytelling, and optimal targeting are crucial – but only if they are based on a solid foundation of brand values, clear objectives, and a critical mass of relevant measures.

With more than 26 years of management experience and comprehensive expertise in brand code, corporate strategy, and cross-departmental collaboration, effektor Marketingconsulting identifies strengths, sharpens positioning, and develops communication solutions that are both strategically well-thought-out and humanly approachable.

Strategy that becomes tangible. Communication that touches.
We accompany you on the path to success – with a clear focus and communication that not only works, but inspires.

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BRAND EXPERTISE WITH
INTERNATIONAL EXPERIENCE

Digital brand and corporate communication

Our team includes experienced experts in success-oriented brand and corporate communications. At our Hamburg-based advertising agency, we develop innovative and technically sophisticated web design solutions, powerful marketing and sales concepts, strategic advantage arguments for customers, trading partners, and investors, cross-media online and offline campaigns, and we also specialize in photo production and image film production. Drawing on decades of advertising and media experience, we work with you to discover new solutions and exciting niches for your business development. Our credo: Embrace a fresh and creative perspective that will advance your company and open up new perspectives for you.

Online competitive analysis

Roadmap to Success

Our experience in digital competitive analysis – for both medium-sized businesses and corporations – is a decisive competitive advantage for your online marketing strategy, the roadmap to your business success. Our strategic online competitive analysis helps you achieve your goals through targeted measures.

We analyze your competition across all relevant digital channels, and you then use this knowledge for your strategic corporate planning, but also specifically in operational marketing.

With a well-founded digital market and competitive analysis, we create the foundation for systematic brand management and brand communication. You position yourself correctly, strengthen your market position, and optimize your marketing strategy through data-driven insights into your competitors‘ activities. Thanks to an online competitive analysis, your marketing becomes significantly more efficient: You then invest only in the measures that really work: targeted advertising expenditures for more customers and sales.

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LOGO DEVELOPMENT & CORPORATE DESIGN

The logo as a basis for visual communication

Get the attention you desire. We specialize in corporate design and logo development. An innovative logo created by us builds trust, communicates your values ​​and capabilities, and simultaneously emotionally engages your target audience.

To create the best possible logo for your company, we get to know you and discuss your values, your goals, and the demands and expectations of your target audience. We also examine the respective industry in general and analyze the competitors in particular. From this, we derive what makes your new company logo special, appealing, and distinctive: colors, exclusive fonts, the word-image brand, and style. Of course, we can also produce high-quality business cards and stationery upon request. Logo development and Corporate design from effektor:
Always individual, always special, and always personal.

e-Commerce

effektor webshops

Rely on effektor for successful e-commerce. As an experienced online shop agency, we advise, conceptualize, design, create, and support modern shop solutions. We do this, for example, with established shop systems: Magento, WooCommerce, Shopify, and Shopware.

As eCommerce professionals, we also take care of the setup and integration with CRM and ERP systems. Always tailored to the individual business model and goals of the shop.
Of course, we also handle the marketing for your eCommerce solution. For example, through SHOP SEO. We develop a clear strategy and design, and take care of conversion optimization.

See also Webshop or Have an online shop created.

Consulting | Conception | Planning | Strategy | Success

SEO AND STRATEGIC ONLINE MARKETING

Success on the web is no accident.

Our extensive experience in developing effective SEO and online marketing strategies—tailored for both mid-sized businesses and large corporations—is your key competitive advantage when crafting efficient online marketing initiatives.

Strategic online marketing (for example, through CRM consulting) aims to achieve long-term, clearly defined results by implementing tactical and operational measures across channels whose efficiency has been tested in advance regarding the agreed-upon goals.

The foundation for this is evidence-based management that uses generated data and test results to precisely allocate budget and personnel resources in line with the objectives.

 

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WEB DESIGN AGENCY 

Web design that wins customers – and attracts talent

Since 2000, effektor has been creating tailored web design solutions for companies that want to stand out online. As a Hamburg-based digital agency, we build websites that work – visually, technically, and strategically. For more visibility. More leads. Measurable results.

Our web design services include:

  • Custom websites for SMEs, trades, and service providers

  • Performance-driven design – fast, mobile-first, SEO-ready

  • Targeted storytelling and brand staging

  • Solid code and future-proof technology

More than just web design:
We don’t offer isolated services – we develop system solutions that combine design, content, and marketing right from the start:

  • Social media marketing & recruiting

  • Logo and brand development

  • Conversion-focused e-commerce concepts

Fast & lean or complex & bold?
We create websites that fit – from compact starter packages to high-end brand platforms. Always with the same goal: reaching the right audience and standing out from the crowd.

Acquire new clients. Find the right people. Build a digital presence that matters.
That’s what effektor stands for – with over 20 years of hands-on experience in web design and online marketing.

Websites that deliver. Recent projects.

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APPS WITH CONCEPT & DESIGN

App Agency

Besides web design, we are also your go-to partner for app development. Our team brings years of experience in app creation, enabling us to deliver target-group-oriented apps with outstanding user experience.

For us, customer satisfaction is paramount—not only our direct clients but especially the app users themselves. That’s why we place great emphasis on usability for the end user as well as on smooth operation and management in the back end during development.

As a full-service app agency, we continue to support you even after the app is completed. For example, we assist with app store publication and provide ongoing technical support to ensure your app stays up to date and ready for device system updates.